In the US, global consumer and shopper insights firm Illumination Research has appointed Andrea Martin as an Insight Strategist.

Martin (pictured) joins with more than twenty years' industry experience in client-side market research, advertising and design roles. Most recently, she served as Research Analyst / Qualitative Subject Matter Expert / Moderator for Georgia-Pacific Consumer Products, having previously been a Senior Design Manager at the company. During her career, she has focused on ad campaigns, packaging and product development, concept development, upstream ideation, and instore shelving and merchandising.

In her new role, Martin will partner with a range of new and existing clients to lead qual research projects, focusing on in-the-moment consumer insights. CEO Karri Bass comments: 'Andrea's client-side experience leading and moderating research for one of the world's top consumer products companies will be extremely beneficial in her work with Illumination's global clients. She combines extensive consumer insights expertise with strong leadership and interpersonal skills, which make her a highly effective research moderator and business strategist'.

Web site: www.illumination-research.com .

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