US business intelligence resource EnsembleIQ has appointed Ronda Hughes as Vice President of Digital Media.

Hughes (pictured) joins with more than 25 years’ experience, with a focus on audience data, data-driven insights, and database development. Most recently, she worked at UBM Americas, where as Senior Director, Sales, Marketing and Audience Data in the Life Sciences division, she managed the department responsible for multi-platform and media marketing, and analyzed all audience behavior data. Prior to this, she was Director of Audience Data at Advanstar Communications.

In her new role, Hughes will help create new digital products, support the firm’s sales, and promote the segmentation capabilities of EIQ Database Solutions. Chief Digital Officer Joel Hughes comments: ‘Ronda brings a wealth of experience to our organization. Her ability to recognize the unique audience needs of specific organizations, as well as her rich understanding of database solutions, is bound to have a positive impact on our digital offerings and the markets we serve.’

Web site: www.ensembleiq.com .

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