Data intelligence firm Quantcast has appointed former Neustar exec Steven Wolfe Pereira as Chief Marketing and Communications Manager, leading corporate, product and content marketing; consumer insights; design; media; communications and corporate social responsibility efforts.

Quantcast’s data-intelligence platform uses big data and machine learning to help publishers better understand audiences, and marketers reach the customers most likely to engage with their messages. Wolfe Pereira (pictured) joins the firm’s San Francisco-based headquarters with more than two decades of experience, creating brands, building teams, and helping marketers user data, analytics, and technology. Most recently, he was Chief Marketing and Communications Officer at consumer data provider Neustar, before which, he was CMO of Datalogix (later acquired by Oracle). Earlier, he held senior roles at Starcom MediaVest Group, Univision Communications, and Akamai Technologies.

In his new position, Wolfe Pereira will serve on the Executive Leadership Team, reporting directly to CEO and co-founder Konrad Feldman, who comments: ‘With his work in technology, analytics, media and advertising, Steven is client-focused and has a deep understanding of the marketing ecosystem along with trusted relationships across brands, agencies and publishers. As our new Chief Marketing and Communications Officer, there’s no one better to help accelerate our mission to help push the boundaries of AI so that we can unleash creativity and deliver on the promise of data-driven marketing.’

Web site: www.quantcast.com .

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