Singapore-based, local audience data specialist Eyeota has appointed Matthew Leger as Director of Agency Sales, Americas.

Eyeota offers access to 'three billion unique profiles' in Europe, APAC and the Americas, based on third party audience data. The firm has partnerships with YouGov, GfK, Kantar Media, Oracle and Ipsos, among others. Last year, it expanded to the US with the opening of an office in New York's Union Square.

Leger (pictured) joins the latter office from Samsung Ads, where as Senior Sales Executive, he was responsible for CTV and cross-device media sales. Before this, he worked for Yahoo! Advertising Platforms, developing go-to-market plans and marketing solutions for clients. Earlier, he was responsible for east coast sales and business development at Comcast; and he led network, agency, and client sales for Rentrak’s Television Essentials measurement service.

At Eyeota, Leger is responsible for developing relationships with some of the major holding companies in the region. He reports to Elizabeth Christensen, MD, Americas, who comments: ‘Matthew’s extensive background in data and sales will help to strengthen our foothold in the US market. Matthew’s proven track record in developing key relationships and achieving business results will be an asset and we are excited to have him join the team.’

Web site: www.eyeota.com .

• Printer-friendly version of this article.
• Email this article to a friend.