In the US, consumer insights specialist Kelton Global has appointed Mark Micheli as Senior Director of Design Research and Product Strategy, to further expand the company’s product, service, UX design and strategy capabilities.

Based in Playa Vista, LA and with offices in New York and Chicago, Kelton combines expertise in qual and quant research, design, strategy, branding, cultural insights and communications. Micheli (pictured) joins in Chicago, from Bloomberg Government, where he served as Head of Product, Brand, and Content Marketing, responsible for all creative, UX and content strategy decisions. Before this, he helped found the digital consulting and content marketing studio of Atlantic Media’s government and defense division, where he served as Editorial Lead.

In his new role, Micheli will lead and contribute to insights, design, and innovation engagements for clients globally. President and co-founder Gareth Schweitzer comments: ‘Today’s customers demand a seamless user experience, and products that uniquely fit their needs. Mark’s expertise expands Kelton’s ability to help our clients exceed these expectations, both online and off. With a diverse background spanning product and service design strategy, UX design, communications, marketing, journalism, and insights, Mark is a natural fit for our Kelton team and we’re thrilled to have him on board.’

Web site: www.keltonglobal.com .

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