UK-based full-service agency Market Measures, which provides MR and intelligence to the food and drink sectors, has appointed long-time Marketing Sciences exec Elaine Coppard as Research Director.

From its office in Hampshire, Market Measures’ team and field force of more than 700 provide insights that help clients better understand their customers and brand potential. Coppard (pictured) joins after more than seventeen years at product development specialist Marketing Sciences, where she latterly served as Research Director, working in the FMCG sector to help brands innovate and optimise their products.

In a statement, the firm said: ‘Elaine brings a successful track record in FMCG, retail and casual dining research to Market Measures. She is now helping the company manage the growth of its services to its increasing client list'.

Web site: www.marketmeasures.co.uk .

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