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Parrot Analytics

December 21 2017

Adriana CisnerosIn the US, TV content demand measurement platform Parrot Analytics has elected Adriana Cisneros, CEO of media, entertainment, digital advertising solutions business Cisneros, to its Board of Directors.

Beverley Hills-based data science company Parrot Analytics uses its audience behavior data sets – which include video streaming consumption, social media, blogger platforms, file-sharing, and peer-to-peer consumption spanning 249 countries – to help clients understand global audience demand for television content. Cisneros (pictured) is CEO of the third-generation, family owned and operated business, whose media division, Cisneros Media, manages Venevision, Venezuela’s leading TV network, as well as a variety of cable channels with 25 million subscribers in Latin America and the US. In addition, Cisneros is co-Chair of Endeavor Miami, a Director and Executive Committee Board Member of the International Academy of Television Arts & Sciences (International Emmy’s), and a Trustee of the Paley Center for Media, while also sitting on several Boards.

Parrot Analytics CEO Wared Seger, comments: ‘Adriana is without a doubt one of the most knowledgeable executives in our industry, in particular the Latin American media market and Latin market in the US. As a Board member, she will be instrumental in helping us better address the needs of broadcasters, producers and OTT platforms throughout the region, as well as provide us with far-reaching access to media companies who can greatly benefit from our demand measurement system.’

Web site: www.parrotanalytics.com .