In the US, TV content demand measurement platform Parrot Analytics has elected Adriana Cisneros, CEO of media, entertainment, digital advertising solutions business Cisneros, to its Board of Directors.

Beverley Hills-based data science company Parrot Analytics uses its audience behavior data sets – which include video streaming consumption, social media, blogger platforms, file-sharing, and peer-to-peer consumption spanning 249 countries – to help clients understand global audience demand for television content. Cisneros (pictured) is CEO of the third-generation, family owned and operated business, whose media division, Cisneros Media, manages Venevision, Venezuela’s leading TV network, as well as a variety of cable channels with 25 million subscribers in Latin America and the US. In addition, Cisneros is co-Chair of Endeavor Miami, a Director and Executive Committee Board Member of the International Academy of Television Arts & Sciences (International Emmy’s), and a Trustee of the Paley Center for Media, while also sitting on several Boards.

Parrot Analytics CEO Wared Seger, comments: ‘Adriana is without a doubt one of the most knowledgeable executives in our industry, in particular the Latin American media market and Latin market in the US. As a Board member, she will be instrumental in helping us better address the needs of broadcasters, producers and OTT platforms throughout the region, as well as provide us with far-reaching access to media companies who can greatly benefit from our demand measurement system.’

Web site: www.parrotanalytics.com .

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