In the US, market research industry marketer Molly Hjelm has joined health and wellness consumer insights agency SPINS as Vice President of Marketing.

Established in 1995, SPINS provides market measurement information and insights on consumer trends in health and wellness. Hjelm (pictured) joins from IRI's Media Center of Excellence, where as Director, CPG Media, she worked with clients to optimize their media spend. She spent the first six years of her career at retail data giant dunnhumby, where she latterly served as Associate Director, Brand Consulting, before joining dunnhumbyusa spinoff 84.51º as Director, CPG Omni-Channel Media, helping set up a consultancy practice to help brands create campaigns for their most loyal shoppers.

In her new role, Hjelm will lead SPINS' marketing efforts, including communication strategy, corporate branding, events, and media relations, with a focus on tapping in to SPINS' research drive value for clients and partners. CEO Tony Olson comments: ‘Molly is passionate about equipping our clients with the insight they need to meet the evolving needs of their consumers. In an increasingly dynamic marketplace, Hjelm's expertise will reach SPINS' clients and partners with the right content at the right time to foster their growth and innovation.’

Web site: www.spins.com .

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