In London, cultural insights and innovation agency Crowd DNA has promoted Laura Warby to the role of Business and Strategy Director, and Lucy Crotty to Associate Director.

Formed in 2008, Crowd DNA conducts commercial and thought leadership research in sectors such as media, fashion retail, technology and entertainment. The firm combines researchers with strategists, writers, designers and film-makers, based in offices in London, Amsterdam and New York.

Warby joined in 2015 as Associate Director, having previously been a Senior Account Executive at Tonic Insight, SRE at The Research Partnership, and a trainee on Synovate's graduate scheme. In her new role, she will lead on developing relationships with new and existing clients across sectors including retail, FMCG, finance, media and alcohol. Crotty, who has been a Senior Consultant with the firm since 2014, began her career as an Account Executive at MPG, before joining Mediacom as Comms Planning Manager. As an AD, she will now focus on brand and communications development and strategy work.

Andy Crysell, Group MD and founder, comments: 'These much deserved promotions are testament to our strong internal culture at Crowd DNA. We're excited by what Laura and Lucy can bring to the business in their new roles, adding further to the craft and quality of our work'.

Web site: www.crowddna.com .

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