Retail and health data giant IRI has promoted Olly Abotorabi for a newly created role, Senior Regional Insight Manager, leading on all regional market insight programmes, supporting teams across Europe and South Africa, while working closely with peers in the US and APAC.

Abotorabi (pictured) joined the firm in 2013, and most recently served as a specialist for the European FMCG snacks industry. Earlier, he was Category & Insights Manager at Tangerine Confectionery, where he developed the Insight function and managed multiple market data sources, and he served as an Insight Analyst at SSL International.

In his new role, Abotorabi will report to Anne Lefranc, Marketing Director Europe and South Africa, who comments: 'This is a really exciting development for IRI and is in response to brands and retailers demanding a deeper understanding of shopper and market trends to find growth opportunities in a difficult environment - food bashing, more regulations, price wars, etc. Olly will use his experience of the international consumer goods market to deliver incisive and strategic market and customer insights and give inspirational thought leadership perspectives on the consumer goods industries. He will be a huge asset to our client base'.

Web site: www.iriworldwide.com .

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