In the US, customer experience management (CEM) platform Sprinklr has appointed former Microsoft exec Grad Conn as Chief Experience and Marketing Officer.

Sprinklr offers social media marketing, advertising and monitoring, as well as content management, collaboration, and advocacy to help brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social media channels. Conn (pictured) joins after eleven years at Microsoft, with the last seven spent as Chief Marketing Officer for the Microsoft US commercial business. Before this, he was CEO or CMO at a number of start-ups, having begun his career at Procter & Gamble.

Commenting on the appointment, founder and CEO Ragy Thomas said: 'At Microsoft, Grad wasn't just one of Sprinklr's most forward-thinking customers, he was one of the world's most forward-thinking marketers. With his rare combination of B2B, B2C, and start-up skills, I can't think of anyone better suited to help us bring the customer-first future of marketing to life for Sprinklr and our customers.'

Web site: www.sprinklr.com .

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