In London, strategic communications consultancy Verbalisation has hired former BAMM exec Ailean Mills as Head of Strategy, while Anthony Earley joins as Commercial Director.

Verbalisation uses a methodology called RAID (rapid audience insights diagnostics) to reveal psychological insights and audience intelligence for use in behaviour change strategies, brand positioning and 'verbal engineering' client campaigns. Mills (pictured) previously worked for ethnography insight agency BAMM as Global Insights Director, before which she was Global Head of Cultural and Qualitative Investigation at Omnicom-owned Hall & Partners. During her career, she also worked as a planner for Leo Burnett, Havas Worldwide and Saatchi & Saatchi, and Starcom Mediavest Group as Human Development Director.

Earley was previously a publisher at Redwood, before joining Bounty UK as Executive Board Director, and then moving to Regus plc as Global MD, and working for visual communications specialist Lick Creative as a director. In their new roles, Mills and Earley will focus on diversifying Verbalisation's client roster. CEO Sven Hughes comments: 'Verbalisation is a company that has a truly unique methodology that creates measurable business success in our modern data world. Anthony and Ailean will bring experience and talent to our team, and I look forward to working with them to further establish Verbalisation as leaders in the data marketing sector'.

Web site: www.verbalisation.com .

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