US customer data platform QuickPivot has hired Greg Kranz as Senior Vice President of Sales, tasked with overseeing all elements of the firm's direct sales efforts and growing the national sales team.

QuickPivot's platform combines big data analytics, customer insights, segmentation, and customer journey mapping in one unified SaaS offering. Kranz (pictured) joins from personalized mobile experiences specialist Lumavate, where he served as VP of Sales. Prior to this, he held senior sales roles at social media engagement platform Sprinklr and analytics company Teradata and earlier in his career, he held sales and client management positions at Eli Lilly, PeopleSoft (acquired by Oracle) and AT&T.

Commenting on the appointment, CEO Bob Boehnlein said: 'I'm very happy to bring Greg on board to help accelerate our sales momentum. Coming off a strong Q1, we are excited to see the growth in the customer data platform market, and the increasing demand for both our software and services as companies develop strategies to manage their growing customer data challenges.'

Web site: www.quickpivot.com .

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