In the US, video ad technology platform Eyeview has appointed Shatay Trigére for the newly created role of Chief Client Officer, overseeing creative, client solutions and marketing.

Eyeview, which has offices in NYC, LA, Detroit and Chicago, offers the VideoIQ platform, which combines consumer, brand and retail data to programmatically deliver one-to-one personalized video. Trigére (pictured) previously ran her own executive coaching and management consultancy Scenarios, before which she was SVP Client and Creative Services at display personalization company Conversant (acquired by consumer behavior specialist Alliance Data). Earlier, she was Art Director at Grey Group AMEA and Creative Director at Glazer & Bar.

In her new role, Trigére will focus on driving sustained Eyeview client business growth via one-to-one video marketing programs that deliver creative insights, while leading the continued development and application of the firm's storytelling solutions. CEO and co-founder Oren Harnevo comments: 'Shatay's unique expertise in data-driven personalization and experience in leading organizations through high-growth periods makes her a strong addition to the Eyeview leadership team. With her deep background in creative and marketing strategy, along with her ability to build teams that apply data-driven techniques to develop creative for top brands, I know that she will make a positive impact within Eyeview and for our clients'.

Web site: www.eyeviewdigital.com .

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