In the US, marketing and advertising measurement specialist TUNE has appointed Bhavana Mathur as Vice President of Product Management, overseeing all product strategy, design, and execution across the firm's portfolio of marketing and partner management tech products.

Headquartered in Seattle, Washington, TUNE delivers solutions to help marketers and their partners manage campaigns, engage the right audiences, optimize ad performance, and grow their business. Mathur (pictured) joins with more than twenty years of product management and technical leadership experience. Most recently, she was Senior Director, Product Management at technology business management (TBM) software provider Apptio, where she was responsible for developing the company's flagship suite of products and helping the company define its overall product strategy. Before this, she held director-level positions at Vertafore and Expedia Group, and senior engineering roles at Successfactors and Informatica.

Commenting on the appointment, Dan Koch, Chief Technical Officer, said: 'Bhavana is an exceptional product leader with a track record of creating innovative ideas and turning them into category defining products. I'm thrilled to have her on the team and am confident her bold thinking and technical leadership will enable us to deliver leading measurement and partner management technologies to our global customers.'

Web site: www.tune.com .

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