In London, online community specialist C Space has appointed Gaelle Antoniazzi as a Quantitative Consultant in its global Data & Analytics team.

Omnicom-owned C Space offers services including private online communities, in-person live events, visual storytelling, co-creation workshops and business consulting. Antoniazzi (pictured) joins with a background in both qualitative and quantitative research methods. Most recently, she worked as a Research Manager at online research and marketing analytics firm MetrixLab, before which, she spent three years at L'Oreal, latterly as an MRE, managing studies to acquire knowledge about consumers' behaviour and perception of cosmetic formulas, to guide the development of new products by the laboratories.

In her new role, Antoniazzi will help expand C Space's existing Data & Analytics capabilities. Richie Jones, Director of Partnerships, EMEA, comments: 'We're delighted to have Gaelle join at such an exciting time. As a customer agency, it's vital to our clients that we bring the whole customer view: what they say, feel and think, as well as what they do, so the increasing ability to bring qual, quant and 'big' data together is crucial to our promise to clients of customer inspired growth. Gaelle's experience and skillset will be paramount to delivering on this promise.'

Web site: www.cspace.com .

• Printer-friendly version of this article.
• Email this article to a friend.