In the US, mobile research specialist MFour has appointed Kanadpriya 'Kanad' Basu as Data Scientist and Prince Mabandla as a Senior Software Engineer, while Kyung Lee joins as Controller.

MFour uses GPS technology to collect information at what it calls the 'point of emotion'; and has developed the Surveys On The Go app, providing access to an all-mobile panel, and the MFourDIY tool through which users can design, program and launch their own surveys. Earlier this year, the firm launched a solution called the Path2-Purchase Platform, through which users can field real-time location-based surveys and capture motivations and emotions at 'any point' in the purchasing cycle.

Basu joins after a career in academia, most recently as an Assistant Professor of Mathematics at Occidental College in Los Angeles, where he conducted research in Machine Learning and Data Analytics. He has been published extensively in academic and professional journals, and received a 2015 Early Career Award for great promise in mathematics, conferred by the Society for Industrial and Applied Mathematics.

Mabandla previously led teams and built systems at Adobe, Rue La, NameMedia and the University of Notre Dame; while Lee brings more than twenty years' experience with corporates such as Toyota and KPMG and small organisations. Kyung, who is a CPA, specializes in finding new efficiencies in processes and he is tasked with oversight of internal budget and financial operations.

Web site: www.mfour.com .

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