Video ad effectiveness specialist Tremor Video DSP has appointed Tal Mor as Chief Technology Officer.

Previously owned by video ad effectiveness specialist Tremor Video, the core DSP (demand side platform) was sold to digital ad platform Taptica last year. This platform makes use of data partnerships to help ad buyers - mostly in the US - target consumers cross-screen; and also provides metrics on viewer numbers, brand safety and audience targeting.

Mor (pictured), who joins with more than twenty years of experience in the business and technology space, also serves as the CTO of Tremor Video DSP's sister company, Taptica, and is part of the management team at Taptica International Ltd. Earlier, he held senior roles with 'everywhere' social media network Spot.IM, consultancy community Silco.co, eCommerce platform BlueSnap, programmer outsourcer Log-On, and web request analzyer OpTier.

In his new role, Mor will use the latest machine learning models to ensure video campaigns provide actionable metrics. He will also focus on expanding the company's data and supply partner integrations to scale Tremor Video DSP's audience reach offerings. At Taptica, he has designed and launched the newest engine behind the firm's network, which distributes and tracks mobile ads to billions of users, and uses big data and applies AI to detect fraudulent clicks and ensure GDPR compliance.

Ofer Druker, Executive Chairman at Tremor Video DSP, comments: 'Tal's vision and leadership will ensure that Tremor Video DSP continues to help advertisers realize the full, exciting potential of video by developing innovative solutions that blend advanced data with custom creative.'

Web site: www.tremorvideo.com .

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