Borderless Access, which made its name as an emerging markets panel specialist before adding developed countries and other digital MR services, has promoted Jason Tiffer to the position of Senior Vice President - Sales (Americas).

The company offers access to hard-to-reach segments in consumer, B2B and specialist audiences, including healthcare; and in recent years has broadened its range of MR products and solutions to include analytics engine SmartSight, physician sampling suite HealthSight and passive data and hybrid research tool TAPP.

Tiffer (pictured) joined nearly a decade ago, and most recently served as VP, Americas. Earlier, he worked at WPP-owned Lightspeed Research as Account Director; InsightExpress as Director, Client Development; and Data Development Worldwide as Project Manager.

In his new role, Tiffer is tasked with continuing to lead business expansion and strengthen the firm's market presence in the Americas. Dushyant Gupta, Executive Vice President, comments: 'Jason has been a strong motivation behind Borderless Access's consistent brand progress in the US. He has always endeavored to grow the US Sales team into a group of strong and motivated individuals. In recent times, his efforts have resulted in more clients for the company across verticals including healthcare.'

Web site: www.borderlessaccess.com .

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