In the US, data-driven digital marketing company iQuanti has appointed former Google exec Sreekant Lanka as Head of Paid Media.

iQuanti uses analytics and proprietary models to deliver marketing programs, and converts consumer insights into growth strategies. Lanka (pictured) joins after nine years at Google, where he served as Head of Programmatic Account Strategy in Hyderabad, leading a programmatic ad team which provides insights and recommendations for account optimization. Earlier, he was Head of Sales Solutions. Prior to his time at Google, Lanka was a Strategy Consultant at Accenture, working with financial services clients to drive operational efficiency of technology and realizing the value of their IT investments.

In his new position, he will lead iQuanti's analytics-driven paid media practice. CEO Vish Sastry Rachakonda comments: 'We look forward to Sreekant creating transformative solutions in the paid media space. Companies are looking to get a lot more through their digital marketing dollars and Sreekant will help lead iQuanti's efforts to transform this space'.

Web site: www.iquanti.com .

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