In New York, behavioral science agency BEESY Strategy has appointed former PRS IN VIVO exec Andrea Fraboni as a Senior Strategist.

Launched a year ago by former Ipsos Marketing US CEO Elys Roberts, BEESY brings together a multi-functional team of behavioral scientists, consumer insights and marketing strategy experts to help address areas such as innovation / new product development, eCommerce, online social media influence, path-to-purchase, customer experience and reinvigorating stalled brands. Fraboni (pictured) joins after more than fifteen years at global shopper insights agency PRS IN VIVO, where she most recently served as VP, Account Management, with a focus on pack and shopper research.

Commenting on the appointment, Roberts said: 'Our unbending commitment at BEESY is to leverage rigorous science to deliver improved commercial outcomes by better understanding and impacting customer decision-making. Judging by the response from clients that she has previously worked with, even our high expectations regarding Andrea's level of strategic thinking and incredible client decision-support are going to be easily surpassed.'

Web site: www.beesystrategy.com .

• Printer-friendly version of this article.
• Email this article to a friend.