In Los Angeles, youth and family research specialist Smarty Pants has appointed Johanna 'Josie' Johnson as 'Analytics Ace' / Research Director.

The company, which has its headquarters in Johnson City, TN and in seven other US cities, works on brand positioning, new product development, consumer lifestyle and trend research.
Johnson (pictured) joins with ten years' market research design, execution and analysis experience. She most recently served as an AD of Quantitative Research at consumer insights specialist Kelton, where she spent three years leading custom quantitative research initiatives for entertainment, food and beverage, travel and technology clients. Before this, Johnson specialized in CRM strategy, database and digital analytics, and campaign planning and measurement as an analyst at Leo Burnett.

In her new role, Johnson is responsible for managing quantitative and mixed-method research projects for the organization's top entertainment, media and technology clients. EVP and 'Chief Brainiac' Stephanie Retblatt comments: 'Josie is a true research talent. She has effortlessly become a part of both our internal and client teams, bringing poise and an unparalleled wealth of industry and research insight with her. Her impact on our work has been immediate.'

Web site: www.asksmartypants.com .

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