Kids, family and 'emerging generations' specialist The Pineapple Lounge has appointed Aaron Thomas as Vice President of Strategy in its US office in Brooklyn, New York.

The Pineapple Lounge, which is part of strategic insights firm Firefish, aims to connect brands with the 'deepest needs and desires' of young people. Thomas (pictured) joins with thirteen years' experience in the industry, which has included working for consumer insight and brand strategy specialist Sparkler, youth research specialist The Sound, and recently launched Further&Further, which combines qual research methodologies with immersive documentary film-making.

Emma Worrollo, founder and Chief Creative Officer of The Pineapple Lounge, comments: 'Aaron really impressed us with the way he thinks about things, his passion for championing the new generations coming up, beyond the mundane things you hear about them, and his extensive global experience in media and technology. He is a perfect fit.'

Web site: www.thepineapplelounge.com .

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