In the US, adaptive modeling firm Analytic Partners has appointed Frieda Murphy as Vice President, Human Resources, charged with driving HR strategy, organizational development, talent management and engagement for the company globally.

The New York-based company uses analytics techniques and tools to help clients gather in-depth knowledge of brands, consumers and competitors, to drive growth and get closer to customers. Murphy joins from Wyndham Worldwide where her roles included Head of Human Resources and Development for the Europe, Middle East and Asia Pacific regions of its timeshare division RCI. She holds a BS in Business Studies from the University of Limerick, Ireland; and an MS in HR Leadership from the UK's Sheffield Hallam University.

Company President and CEO Nancy Smith says of the hire: 'As Analytic Partners expands as the premier consultancy with a focus on turning data into expertise for marketing and beyond, we seek to have a strong global leadership team. Frieda's international experience and deep knowledge of change management will be an asset that ensures we are developing the best talent and processes as we continue to grow our global footprint'.

Web site: www.analyticpartners.com .

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