In the US, first-party data solutions provider ALC has hired 'IAB Data Rock Star' Jason Bier as General Counsel & Chief Privacy Officer.

Founded in 1978 and based in Princeton, New Jersey, ALC offers a range of products and services including list brokerage, data management, digital solutions and modeling and analytics. Its Efficient Frontier proprietary analytic and optimization platform allows marketers to build a 360-degree profile of their customers and prospects.

Bier (pictured) joins after serving as Chief Data and Privacy Officer for Engine Group, where he led the data partnership with LiveRamp. Earlier, he was Chief Privacy Officer at Conversant (formerly ValueClick), and General Council and Chief Privacy Officer at Dotomi. In 2017, The Interactive Advertising Bureau (IAB) named Bier a 'Data Rock Star'; an honour awarded to 'those doing amazing things, innovating and changing the world of data'.

In his new role, Bier will be responsible for ALC's global legal representation in all matters, including data privacy, and will represent the company in all digital media-related external industry trade relations and legislative and privacy matters. CEO Rick Erwin comments: 'Jason is a leader who has shown a strong commitment to best practices for data use to balance consumer privacy with the need for data that supports the free, open Internet. He brings extensive knowledge and experience leading privacy efforts for global organizations and is a coup for the company. I look forward to working with Jason and welcome him to the ALC team'.

Web site: www.alc.com .

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