Chicago-based data-driven marketing agency Aisle Rocket has promoted Social Fulcrum founder Noah Freeman to the role of Head of Product, tasked with managing both the firm's technology roadmap and its Product Development teams.

Before joining, Freeman (pictured) co-founded and served as Chief Technology Officer of social media agency Social Fulcrum, which specialized in Facebook and Instagram advertising and was acquired by full-service marketing agency Target Media last year. The latter firm was then merged with Aisle Rocket, and the combined business now provides clients with end-to-end capabilities across technology, data, analytics, paid media, creative services and eCommerce. It also operates a managed customer data platform which uses a brand's first-party data to inform omni-channel online and off-line media campaigns, supported by creative, content and UX.

In his new role, Freeman leads the agency's Product team to develop data-driven solutions across all digital channels. CEO Ross Shelleman comments: 'Noah's knowledge of the Facebook platform has led to many innovative solutions to enhance the way we use technology and data to deploy media. It is a logical next step for him to take the same approach across other digital platforms and tools'.

Web site: www.aislerocket.com .

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