In Toronto, Canada, marketing technology company Hivestack has hired Nikki Hawke as its first Chief Marketing Officer.

Headquartered in Montreal, Hivestack also has operations in Toronto, Tokyo, London, New York and Sydney. The firm creates technology that powers the buy and sell-side of programmatic digital out-of-home advertising (DOOH). Hawke (pictured) joins from Prohaska Consulting, where she led marketing in addition to all brand and agency consulting projects as Global VP, Marketer & Agency Strategy. Prior to this she led a global team as CMO of The Exchange Lab, a UK-based programmatic specialist agency, which was acquired by WPP's global media investment arm GroupM in 2015.

As Hivestack's first CMO, Hawke will lead the team responsible for the company's advertising, sponsorship, digital and product marketing. She will report to CEO Andreas Soupliotis, who comments: 'Nikki's unique experience in ad tech and programming combined with her proven track record in consumer marketing makes her a rare specialist and a tremendous asset to our leadership team. Her knowledge and passion for driving growth, matches our goals and the incredible opportunity ahead of us. I am delighted to welcome her to the team'.

Web site: www.hivestack.com .

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