In the US, ad targeting and retargeting specialist Criteo has added CEO Megan Clarken to its Board of Directors, as co-founder and former CEO Jean-Baptiste Rudelle steps down from the Board on which he most recently served as Chairman.

Criteo combines predictive software and consumer intent / purchasing data to deliver targeted ads in real time, and has bolstered its offer with the acquisitions of performance marketing company BrandLogic and ad tailoring firm DataPop. Clarken (pictured) joined last year as CEO, having spent the previous fifteen years in various positions at Nielsen; initially as VP of Web Analytics, then MD of Media Client Services in APMEA, and MD of Nielsen's digital businesses in both Asia Pacific and Australia, before becoming Chief Commercial Officer of Nielsen Global Media.

Rudelle and the company's Board of Directors decided to bring in a new CEO, saying that by splitting the roles of Chairman and CEO, the firm would be creating the right conditions to accelerate Criteo's transformation into a technology platform. Rudelle stepped down as Chairman in July, and has now left the Board.

New Chair Rachel Picard comments: 'JB co-founded Criteo fifteen years ago and the entire board is immensely grateful for his tireless engagement and dedication to the company, as well as the positive impact he's had on Criteo and the industry overall. I am also very pleased to welcome Megan as a member of the Criteo Board of Directors. She has shown remarkable leadership in steering Criteo since she joined nine months ago, and we look forward to working with her on the next chapter of its success'.

Web site: www.criteo.com .

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