In the US, eCommerce data intelligence company Night Market has appointed former Microsoft/IBM analytics specialist Kimberly Chulis as Vice President of Data Science.

Recently launched, backed by Horizon Media and headquartered in New York. The firm also has offices in Los Angeles and Toronto. Night Market provides brands with insights into consumer purchase behaviour within the walled gardens of Amazon, Google and Facebook. Chulis (pictured) is a twenty-year data science specialist, who most recently worked at Capgemini as Head, Data Science Lab - Digital Transformation. Prior to this she served as Global Black Belt - Advanced Analytics at Microsoft; Market Manager Cloud and Smarter Infrastructure Analytics at IBM; and she held analytics positions at healthcare provider Anthem, ACCENT Marketing, and IT professional services firm RiverPoint Group.

Night Market says Chulis represents a 'significant hire' as it continues to bring together performance media and retail expertise to help brands maximize their revenue potential. In her new role, she will oversee the creation of an eCommerce infrastructure built on Horizon Media's own customer data platform, blu. Chulis will incorporate machine learning insights to guide retail-related services such as offer, pricing, merchandising, forecasting and reviews, while building audience segments based on buying behavior.

Company President Randy Browning says of the hire: 'Night Market is a data and AI company, so this is obviously an important new hire for us. Kim has impeccable credentials and is a recognized leader in data science. What most impressed me was her track record of innovation in solving complex business problems, as that is the foundation of Night Market's success'.

Web site: www.night-market.com .

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