In New York, behavioral Science Insights Agency BEESY Strategy has appointed Colleen Giblin as a Behavioral Analyst.

The company was founded in May 2018 by former Ipsos Marketing US CEO Elys Roberts, and helps clients in CPG, financial services, biopharma / healthcare and other sectors to understand consumer decision-making. Giblin (pictured) joins after ten years of experience conducting quantitative experimental research on consumer behavior. Most recently, she studied for her PhD in Marketing from Carnegie Mellon University, where she worked as a Doctoral Researcher for nearly nine years. During this time, she served as an Assistant Professor at Le Moyne College, conducting experimental and survey research into consumer behavior and judgement and decision making; and she taught at both the undergraduate and MBA level.

In a statement, BEESY said: 'Colleen's training in behavioral science leaves her well-positioned to better understand and target people's (often unspoken) needs and desires, capably translating research findings into concrete solutions for our clients'.

Web site: www.beesystrategy.com .

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