In Canada, content intelligence specialist PathFactory has appointed Bhanu Mohanty as Chief Technology Officer, leading the company's global software engineering, infrastructure, QA and project management teams.

PathFactory helps clients to understand content performance and deliver 'intelligent content experiences' and virtual events across the buyer journey. Mohanty (pictured) joins after working as VP, Engineering at SAP, CTO at Fishbowl, and most recently VP and Chief Architect at Punchh, a loyalty and engagement platform for restaurants and retailers. He also holds four patents related to security, business rules management and analytics.

In his new role, Mohanty will scale the company's big data and AI-based offerings to help users deliver a more relevant, personalized journey for prospects and customers. Commenting on the appointment, President and CEO Dev Ganesan said: 'The enterprise architecture expertise Bhanu brings to the table will be critical to PathFactory growing from hundreds of B2B customers to thousands, and from millions of content asset views to billions, in the coming years. I'm thrilled to welcome Bhanu to PathFactory'.

Web site: www.pathfactory.com .

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