US-based real estate ad platform Audience Town has appointed former News Corp exec James Beveridge as Vice President of Data.

Beveridge (pictured) joins after serving as Director of Data Product at News IQ, a News Corp platform comprising a number of sources, including Realtor.com. Prior to this he held several senior roles at Dun & Bradstreet, latterly as Leader, Data & Strategy for Sales and Marketing Solutions.

In his new role, Beveridge will further develop the analytics, data and machine learning operations that underpin Audience Town's core service of connecting brands and advertisers with consumers in various stages of the home moving process. CEO Ed Carey comments: 'James is joining Audience Town at a pivotal moment; our technology platform is reaching a new level of maturity just as the real estate market hits record-breaking levels of demand and valuation. As we further refine our data and analytics, we can't wait to show more advertisers what's possible with mover audiences while driving even more revenue for our current clients'.

Web site: www.audiencetown.com .

• Printer-friendly version of this article.
• Email this article to a friend.