In the Netherlands, MR agency quantilope has appointed shopper research specialist Amanda van Haaster as Senior Research Consultant.

The firm's platform maps the entire market research process - from client needs to analysis and data visualization. In 2019, quantilope launched a fully automated TURF module, helping clients to maximise the consumer reach of new products and marketing campaigns by identifying the best combination of attributes. New recruit van Haaster (pictured) joins from consumer and shopping behaviour specialist Ipsos NORM, where she served as Research Director, having earlier worked there as an Insight Consultant. During her career, she also spent time at Unilever as CMI Category Business Partner, Foods.

At quantilope, van Haaster is part of a team that serves international enterprise clients. She will work closely with Client Development Director Peter van Keulen, who joined last year from tech start-up Stravito, and previously spent nearly a decade at Ipsos NORM, latterly as Global Director of Shopper & Marketing.

In a statement, the company said: 'Our team members' expertise of the Dutch market provides a strong tailwind for our insights automation platform expansion at an international level. The Netherlands is the home of a number of international brands. At about 400 million euros of annual turnover, the Netherlands is Europe's sixth-largest hub for market research.'

Web site: www.quantilope.com .

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