Germany-based insights automation platform quantilope has appointed long-time GfK exec Carl West as Client Development Director, EMEA, based in its new UK office in London.

The Hamburg-based firm offers a platform connecting the entire market research process from client needs to analysis and data visualization. It includes a fully automated TURF model, helping clients to maximise the consumer reach of new products and marketing campaigns by identifying the best combination of attributes.

West (pictured) joins after nearly thirteen years at GfK, latterly as Client Success Director. He joined the firm in 2018 and went on to be Supply Chain Director, having previously been the Account Director on the company's IT panel.

In his new function, West is responsible for expanding quantilope's insights automation platform in the UK market.

Web site: www.quantilope.com .

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