New York-based B2B market research agency Adience has appointed Sally Watts as an Associate Director, based in London.

Launched last year by former Circle Research exec Chris Wells, Adience provides clients across a wide range of B2B markets services such as market segmentation, brand development, buying process analysis, perception tracking, product development and thought leadership. In addition, the company offers training and advice to clients who want to undertake research themselves, but who need guidance on best practice.

Watts (pictured) joins after nearly three years at Truth Consulting, latterly as Senior Insight Consultant. Prior to this she worked for Circle Research, latterly as Research Manager, after joining in 2015 as a Research Assistant. Commenting on the appointment, Wells said: 'I'm thrilled to welcome Sally to Adience. Her background in B2B research and consulting make her a perfect fit with the team'.

Web site: www.hello-adience.com .

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