In New York, behavioral insights consultancy Behaviorally has appointed Jose Balarezo as Chief Financial Officer.

The recently rebranded company applies a digital approach, behavioral framework and category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth. Balarezo (pictured) joins with more than twenty years of experience in senior financial roles, including serving as a member of the leadership team and CFO at LEGO USA. His international experience spans various geographies and company sizes in industry verticals including manufacturing, engineering, healthcare, and logistics.

Commenting on the appointment, CEO Alex Hunt said: 'We couldn't be more pleased to welcome a leader of Jose's caliber and experience to our Board and global Executive Management Team. Jose's extensive financial planning knowledge and strategic acumen, in support of transformative growth, are perfectly suited to match Behaviorally's ambitious growth and development plan for the coming years.'

Web site: www.behaviorally.com .

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