Canadian polling, MR and strategy firm Leger has appointed Aksel Bedikyan as Vice President of its Analytics division.

Bedikyan (pictured) joins from Bell Media, where he served as Senior Manager of Data Science and Advanced Analytics. Prior to this, he worked for Groupe V Media as Senior Director of Research and Analytics; and he was Director of Business Analytics and Insights at Cirque du Soleil.

Jean-Marc Léger, company President, comments: 'Aksel will lead our Leger Analytics division and help our North American clients analyze, integrate and convert their data into actionable marketing intelligence. His expertise in segmentation, modelling and market simulation techniques, as well as his knowledge of advanced analytical tools, will enable Leger's clients to leverage their primary and secondary databases better.'

Web site: www.leger360.com .

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