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Kids Industries

February 16 2022


Carlene WilsonIn the UK, family-focused marketing agency Kids Industries (KI) has made four new appointments, including former long-time Dennis Publishing exec Carlene Wilson as Senior Researcher.

Founded in 1999 by Gary Pope and Jennifer Blows, KI employs a team of researchers, marketers, designers, strategists, 'geeks' and psychologists, who connect human emotions with market intelligence to launch new web sites, TV stations, and products for clients. Wilson (pictured) joins after more than thirteen years at Dennis Publishing, where she latterly served as Research Manager, overseeing UK and US projects. In her new role, Wilson will support the Strategy and Insights team, designing custom research projects using a combination of traditional and innovative methods for clients.

In addition, Courtney Joseph joins as Research Executive after recently graduating with a Masters in Positive Psychology and Art Education. Digital media graduate Georgina Katsiani joins as a Producer, with a focus on creating engaging content and building communities amongst Kids Industries clients; and recent graduate Frankie Stevens joins as a Designer, with experience in freelance illustration, and social media campaigns for mental health awareness.

Commenting on the appointments, Pope said: 'We're excited to have attracted such amazing talent at a time where it's genuinely hard to find great people. The new starters will play a crucial role in our planned expansion and allow us to expand our reach across the wide range of market sectors we service including toys, gaming, FMCG and EdTech, and continue delivering award-winning campaigns for our clients.'

Web site: www.kidsindustries.com .