In the US, brand development specialist M/A/R/C Research has appointed long-time industry exec Michael Schmall as Vice President of Insights and Strategies, supporting the firm's client base.

Schmall (pictured) joins with more than 25 years' industry experience. He began his career as Director of Forecasting at JD Power & Associates, then later co-founded research and analytics firm The Planning Edge, where he led the company's analysis and business development. More recently, he was VP on the Automotive and Mobility team at Escalent (formerly Market Strategies International-Morpace), responsible for analytics and consulting for a wide array of companies and organizations.

Commenting on the appointment, SVP Lynn Dagar said: 'With Michael on our team, we're excited to be able to offer our customers additional expertise and insights to grow their business.'

Web site: www.marcresearch.com .

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