Media quality measurement firm Adelaide has appointed former Nielsen exec Tyler DeTour as Vice President of Sales, based in New York.

Adelaide helps brands build a custom media metric, and agencies and media buying platforms develop planning, buying and measurement solutions. DeTour (pictured) joins after nearly eight years at Nielsen, latterly as VP Business Development, Digital Ad Effectiveness, leading the East Coast agency sales team. Prior to this he was an Account Manager at video ad firm BrightRoll, before which he was a Media Buyer at MEC.

In his new position DeTour will support Adelaide's continued growth on the East Coast, managing agency and brand partnerships as well as new business development. Commenting on the appointment, CEO Marc Guldimann said: 'Tyler is an accomplished sales leader with a proven track record of scaling business units, making him a perfect fit for this role. Not only does he bring a wealth of experience in relationship building, go-to-market planning, and client success, but his industry expertise and deep knowledge of industry challenges will be extremely valuable as Adelaide enters this next phase of growth'.

Web site: www.adelaidemetrics.com .

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