Manchester, UK-based research, measurement and evaluation consultancy Sensu Insight has appointed Aldus Greenhill Fletcher as Head of Development and Analytics.

Launched in April by Reputation Consultancy founder Steve Leigh, Media City-based Sensu Insights offers services including the design and delivery of campaign and PR measurement, evaluation of the impact and ROI of PR and communications, benchmarking and tracking corporate reputation, and media intelligence. In addition, the firm conducts customer research, employee satisfaction and engagement studies, and employer brand tracking - combining digital measurement tools with its own proprietary software.

Greenhill Fletcher (pictured) joins after serving as MI Analyst at conveyancing specialist PLS Solicitors, before which he was an Analytics Developer at Reputation Consultancy. At Sensu Insights, he will manage the proprietary data analysis tools, as the firm prepares to launch the first of its measurement tools.

Leigh comments: 'Aldus brings a unique blend of skills. Having worked with him on a number of previous projects, I can attest to his rare ability to combine excellent statistical understanding, programming skill and a creative mindset to meeting the unique challenges of brand analysis and PR measurement. We're looking forward to seeing how his expertise further enhances the products and services we offer to our clients'.

Web site: www.sensuinsight.com .

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