Leeds, UK-based research firm Blue Yonder has appointed Rachel Holdsworth as Senior Director in its R&D team, Sense:lab.

Holdsworth (pictured) joins from Spark MR, where she spent a year as Head of Quant and then Research operations Director; and earlier spent a total of eighteen years at Acritas, Launchpad Research and Dipsticks Research - two spells at each company - much of it as an RM and latterly as Launchpad's Head of Research.

In her new role, based in Newcastle with a hybrid working pattern, she will take the lead on key client relationships. Kate Binner, Head of Sense:lab, comments: 'Rachel's experience is perfect for us. She sits exactly at the Blue Yonder sweet spot; mixed method and mixed R&D and Brand insight expertise. She is going to be invaluable for our clients and our people'.

The company is online at www.blueyonder.agency .

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