New York-based attention measurement specialist Adelaide has appointed former Foursquare exec John Wadsworth-Drake as Vice President of Sales, West and Central.

The firm helps media buyers plan, buy and measure their advertising, using its AU omnichannel metric to increase the transparency of media quality. Wadsworth-Drake (pictured) joins from location intelligence provider Foursquare, where he served as RVP of Client Solutions, West and Central, leading teams responsible for measurement strategies. He joined the company after it acquired purchase location insights company Placed, where he spent nearly five years, latterly as Senior Account Director, Advertisers.

In his new position, Wadsworth-Drake is tasked with helping expand Adelaide's footprint in the US, managing agency and brand partnerships, and generating new business. CEO Marc Guldimann comments: 'John's unique experience gives him insight into what it takes to develop strong client relationships and drive growth. With a proven ability to lead teams and a deep understanding of the measurement space, we are confident John will help our clients achieve better advertising outcomes'.

Web site: www.adelaidemetrics.com .

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