In London, Kantar has appointed Brenda Tsai, the EVP and CMO of financial services firm State Street, to its Board of Directors.

Tsai (pictured) joined State Street earlier in the year, and leads the firm's global brand and marketing strategy and execution, including content, digital marketing, events, product campaigns and media relations. Before this, she served as CMO of DXC Technology and Bank of New York Mellon, and she held senior leadership positions at GE and Procter & Gamble.

Commenting on the appointment, Kantar's Chairman of the Board Adam Crozier said: 'Brenda is an award-winning global executive known for applying business and operational rigor to creative brand and digital strategies. Her reputation for purpose-driven brand building and data analytics, together with her passionate advocacy for excellence in marketing and diversity in business, makes her an outstanding addition to our Board'.

Web site: www.kantar.com .

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