MR and insight consultancy One Minute to Midnight has expanded its London team, with the appointment of Sam Adenuga as a Research Executive.

Founded in 2016 by Paul Laver and Douglas Dunn, One Minute To Midnight (OMTM) focuses on what it calls 'the 4 Dimensions of being Human' - actions, emotions, thoughts and values - to deliver an understanding around how people feel about a brand and how they behave towards it. Adenuga joins after completing his master's degree in Marketing and Consumer Psychology, and after working as an RE at kids, youth and family insights specialist We Are Family.

Commenting on the appointment, Laver said: 'We are delighted to welcome Sam to our growing company here at One Minute to Midnight for the next great adventure of his career. Sam will be a wonderful addition and we look forward to him helping shape his and our story and those of our clients and partners.'

Web site: www.oneminutetomidnight.life .

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