Lynne Laube, co-founder and former CEO of purchase intelligence platform Cardlytics, has joined venture capital firm Valor Ventures as Operating Partner. She is also an investor in the firm's Valor Fund 3.

Headquartered in Atlanta, GA, Valor Ventures focuses on providing seed rounds to B2B software companies. Laube (pictured), who is a former banker, joins the company, having co-founded Cardlytics in 2008 alongside Hans Theisen and Scott Grimes. The Cardlytics business partners with financial institutions to run their banking rewards programs, providing a view into where and when consumers are spending their money. The company went public in 2018, and Laube and Grimes resigned from their positions last month, after the company made 51 layoffs to reduce operating costs.

In her new role, Laube will focus on advising and mentoring founders in the Valor Ventures portfolio, serve on portfolio company Boards, lead Valor's venture partner network, and attract new founder talent. Managing Partner Lisa Calhoun comments: 'I've known and admired Lynne for close to a decade. She is a lighthouse out-performing, visionary B2B founder. She catalyzes our capacity to serve more founders, broaden the path to big outcomes in our portfolio, and scale a first-class, founder-forward venture capital firm in Atlanta'.

Web site: www.valor.vc .

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