In the US, cross-media data specialist Advocado has appointed Scott Garner, Jamie Siegel and Brian Siegel as strategic advisors to the company, to provide guidance on corporate finance, intellectual property, and large corporate commercial partnerships.

Based in St Louis, MO, Advocado has developed technology which instantly integrates, analyzes and activates data to help clients target multi-screen campaigns. This tech uses signal data via patented watermark technology, natural language processing, automated content recognition and real-time weather data, to connect off-line and online audiences. Last month, the firm launched an integrated data platform called Guac, to deliver spot attribution reports with context - such as in-market weather data and detailed search keyword insights.

Garner is a financial exec with more than 28 years of experience. Most recently he was SVP, Corporate Controller and Assistant Treasurer for Yahoo!, having spent 23 years with Yahoo companies - AltaVista, Overture, Yahoo, Oath, Verizon Media and Apollo. Jamie Siegel worked most recently as EVP of Licensing for Acacia Research Group, before which he spent more than fifteen years at Sony Corporation of America, latterly as VP and Senior IP Counsel. Brian Siegel joins with twenty years of exec leadership experience. During his time at Sony Direct, he held many roles, including Head of eCommerce and Direct to Consumer at Sony Electronics. In addition, he has had more than seventeen US patents issued.

Advocado co-founder and President Jeff Linihan comments: 'Jaime and Brian bring a depth of intellectual property and enterprise partnership experience that will help Advocado truly scale while maximizing the value of its IP portfolio. Additionally, as Advocado has evolved to the next stage, so have its financial needs. Scott's expertise is the missing piece that brings Advocado to that next level'.

Web site: www.myadvocado.com .

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