Youth and family researcher Smarty Pants has appointed Fey Adebiyi as Senior Analyst, Consumer Insights, based in Baltimore.

The company, which has headquarters in Johnson City, TN and offices in seven other US cities, works on brand positioning, new product development, consumer lifestyle and trend research. Adebiyi (pictured) joins from multicultural MR specialist Collage Group, where she worked as a quantitative and qualitative practitioner.

In her new role, Adebiyi will support all phases of custom research - from conceptualization and methods design, to research fielding and analysis, to creation of final deliverables - with clients across the healthcare, toy and game, and retail sectors.

Commenting on the appointment, EVP Alisha Snow says: 'Fey is a gifted researcher who possesses an impressive academic pedigree, deep business and analytics experience, and great consumer instincts. She's a curious and passionate collaborator who sparks a 'wow' among everyone lucky enough to work with her. We are thrilled she has joined the Smarty Pants team'.

Web site: www.asksmartypants.com .

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