US-based shopper and digital marketing consultancy Behaviorally has hired long-time NPD Group exec Sean McHugh as Insights Director in its New York City office.

Behaviorally combines a proprietary behavioral framework with insights and category expertise to help clients define and diagnose the factors influencing consumer purchasing. McHugh joins from consumer insights tech firm Suzy, where he served as a Senior Research Manager, and before this held various positions at NPD Group, where he worked for eleven years, latterly as Client Service and Product Manager.

Jeff Haselum, SVP, Customer Success, comments: 'Sean's expertise in market research and unwavering dedication to providing exceptional client service will undoubtedly fortify our commitment to delivering outstanding service to our clients while propelling the growth of our company. Additionally, his passion for fostering strong client relationships and his extensive insights knowledge position him as an outstanding match for our team'.

The firm, which also has offices in Los Angeles, Mexico City, Dallas, Dubai, Sydney, Manila, Manchester, Frankfurt, Hamburg, Melbourne, Geneva and Chicago, is online at www.behaviorally.com .

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