UK-based Blue Yonder Research has appointed former MMR exec Gemma Mitchell as Associate Director.

Blue Yonder prides itself on innovative methodologies as well as helping clients to innovate. The company's core agency includes R&D insight specialist Sense:lab and comms specialist Brand:lab; and an in-house tech incubator team, which invests company profits in creating insight tech for the core agency.

Mitchell joins from insights firm MMR where she was a Senior Research Manager. She joined Ipsos MORI in 2017 as a Graduate RE and quickly rose to the role of Research Manager before leaving in 2020.

Kate Binner, Head of R&D comments: 'Gemma's skills, expertise, experience and personality are hard to find, so having her on the team is invaluable to Blue Yonder'.

Web site: www.blueyonder.agency .

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